TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising

In Digital OOH By M4G Bureau - October 05, 2018

First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model

BBMP issues Outdoor Advertising Policy 2018 for review

In OOH News By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

Greater Chennai MC plans strong action against unauthorised media

In OOH News By M4G Bureau - September 19, 2018

The civic body in its notice issued for the removal of illegal outdoor advertising sites and structures has proposed penalty of Rs 10,000 fine or a jail term of 3 years or both depending upon the case

Karnataka HC directs BBMP to remove illegal media without exception

In OOH News By M4G Bureau - September 18, 2018

No interim stay to BBMP order to stop outdoor advertising in Bengaluru for one year

MCGM, MHOA to discuss issues related to rooftop sites

In OOH News By Bhawana Anand - September 12, 2018

MHOA’s stand is that permissions for erecting rooftop sites should be given on case-by-case basis depending on the strength of particular buildings

Ludhiana MC puts on hold implementation of new Punjab ad policy

In OOH News By Bhawana Anand - September 06, 2018

The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

BBMP to confer with industry on draft ad policy

In OOH News By Bhawana Anand - August 03, 2018

The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7

OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign

In OOH News By M4G Bureau - July 30, 2018

Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)

Noomi & Indrajit talks about new initiatives taken by IOAA

In OOH News By Swaminathan Balasubramanian - July 28, 2018

Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India