Addressability, flexibility, measurability vitally important: Gregory Fournier

In OOH News By Rajiv Raghunath - November 08, 2023

Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing

Balance long-term brand building & short-term performance marketing: Ricky Afrianto

In OOH News By Rajiv Raghunath - November 08, 2023

Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum

DOOH establishes emotional connection with audiences: Fernando Vizcaino

In Digital OOH By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain

Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal

In OOH News By Rajiv Raghunath - November 03, 2023

Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia

Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard

In OOH News By Rajiv Raghunath - November 02, 2023

WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali

World Out of Home Organization announces first in-person Africa Forum

In OOH News By Rajiv Raghunath - October 30, 2023

The Forum will take place in Cape Town, South Africa during March 11-13, 2024

LED leader Absen retains Out of Home Capital in global advisory role

In OOH News By Rajiv Raghunath - October 19, 2023

Absen Chairman Hansen Ding says: “We were very impressed with Out of Home Capital’s team’s experience and insight and their shared vision for the next generation of digital Out of Home."

OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity

In OOH News By Rajiv Raghunath - October 03, 2023

World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3

“We've made rapid progress in unifying our particular media world”

In Viewpoints By Rajiv Raghunath - September 29, 2023

Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.

WOO engages Media4Growth as Media Partner for APAC Regional Forum in Bali on Nov 1-3

In OOH News By M4G Bureau - September 28, 2023

The Forum will be held at Conrad Bali