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Results For "Omnichannel"

38 News Found

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

In Digital OOH By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

DPAA announces DOOH Excellence (DOOH-E) Awards
DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

Hivestack, Yahoo in strategic global pDOOH partnership
Hivestack, Yahoo in strategic global pDOOH partnership

In Digital OOH By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

In OOH News By M4G Bureau - May 05, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA

Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack

In Digital OOH By Rajiv Raghunath - January 17, 2022

The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms

Marketers increasingly include DOOH in their omnichannel campaigns
Marketers increasingly include DOOH in their omnichannel campaigns

In Digital OOH By M4G Bureau - December 08, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use

Hivestack in partnership with China’s XinChao Media
Hivestack in partnership with China’s XinChao Media

In Digital OOH By Rajiv Raghunath - November 16, 2021

XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

In OOH News By Rajiv Raghunath - October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers

In OOH News By Rajiv Raghunath - September 22, 2021

Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend

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