Results For "Omnichannel"
38 News Found
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
DPAA announces DOOH Excellence (DOOH-E) Awards
In Digital OOH By M4G Bureau - June 09, 2022
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
In OOH News By M4G Bureau - May 05, 2022
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
In Digital OOH By Rajiv Raghunath - January 17, 2022
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms
Marketers increasingly include DOOH in their omnichannel campaigns
In Digital OOH By M4G Bureau - December 08, 2021
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
Hivestack in partnership with China’s XinChao Media
In Digital OOH By Rajiv Raghunath - November 16, 2021
XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
In OOH News By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
In OOH News By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend