Results For "OOH"
3744 News Found
Madison Media, Wavemaker India lead OOH victories at EMVIES 2024
In OOH News By Sakshi Sanghavi - March 27, 2024
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22
OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28
In OOH News By Rajiv Raghunath - March 27, 2024
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
Election campaign spends set to buoy OOH business
In OOH News By Sakshi Sanghavi - March 27, 2024
BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
NY-based KAP Media crafts spectacular building wraps
In Campaigns By Rajiv Raghunath - March 26, 2024
The OOH works of art promote popular entertainment shows and cultural events
UK OOH icons power down for Earth Hour
In Digital OOH By Rajiv Raghunath - March 26, 2024
The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.
OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA
In OOH News By M4G Bureau - March 21, 2024
65% of top 100 OOH advertisers increased their OOH spend from 2022
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
In Digital OOH By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
‘Creativity holds the potential to elevate OOH advertising campaigns’
In Viewpoints By M4G Bureau - March 20, 2024
However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India
What automation & programmatic mean for OOH
In OOH News By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum