Results For "OOH"
3729 News Found
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
‘More the spends on OOH, better the returns’
In Research By M4G Bureau - May 09, 2018
OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA
FBB’s Style Dekko for Metro Commuters
In Campaigns By M4G Bureau - May 09, 2018
The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives
‘Interactivity will make OOH even more relevant’
In Viewpoints By Bhawana Anand - May 05, 2018
Emraan Kureshi, Founder & MD, Active Media Innovations, the firm behind many OOH innovations, talks about the innovation imperative.
Global managers to address FEPE International Sorrento Congress
In OOH News By M4G Bureau - May 04, 2018
FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton
Contextual approach worked for us: Coca-Cola India
In OOH News By Bhawana Anand - May 04, 2018
The OOH advertising too was set in regional contexts, and that worked for the brand
In-flight Wi-Fi OOH opportunities like to face turbulence initially
In Digital OOH By Bhawana Anand - May 03, 2018
Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
Colors Tamil casts the big picture on OOH canvas
In Campaigns By M4G Bureau - May 02, 2018
MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
In Digital OOH By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
SDMC likely to permit digital screens on mall facade
In Digital OOH By Bhawana Anand - May 02, 2018
The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house