By The People: What catches the eye in the outdoor

In OOH News By VJ Media Bureau - December 26, 2014

The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.

Kinetic Active expands into India

In OOH News By VJ Media Bureau - December 26, 2014

Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of OOH marketing

Microsoft Lumia 730 grabs attention through OOH

In Campaigns By Bhawana Anand - December 23, 2014

Posterscope India created and executed an OOH campaign to build familiarity with the Windows OS and capabilities of Lumia devices, creating meaning for Lumia 730 as family of devices that empower people to make things happen.

Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

Vodafone to roll out innovative OOH campaigns to promote cycling marathon

In OOH News By VJ Media Bureau - December 22, 2014

Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015

AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

JCDecaux India offers new OOH avenues at KIAB

In OOH News By Bhawana Anand - December 19, 2014

The company offers live display, floor branding and digital properties at the airport

Pioneer Publicity bags ad rights on PMPML bqs, buses

In OOH News By Rajiv Raghunath - December 19, 2014

The OOH firm has bagged the contract in Pune for 3 years

IndiaMART boards DMRC for an impactful OOH journey

In Campaigns By Bhawana Anand - December 19, 2014

IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre

Kinetic Worldwide India wins UTI MF OOH mandate

In OOH News By Bhawana Anand - December 16, 2014

Kinetic has also executed two extensive UTI MF campaigns across multiple cities