Results For "OOH-trends"
9 News Found
‘Integration of OOH with other channels is increasing’
In Viewpoints By Rajiv Raghunath - October 30, 2023
Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
In OOH News By Pray Jani - July 29, 2019
Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide
Global OOH leader Matthew Dearden to address OAC 2019
In OOH News By M4G Bureau - June 13, 2019
Matthew Dearden will be addressing the Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’
Matthew teaches 6 Business Judo moves to Indian OOH industry
In Gallery By - September 07, 2018
The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018
Matthew teaches 6 Business Judo moves to Indian OOH industry
In OOH News By Bhawana Anand - July 27, 2018
The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018
Naren Patel, MD of UK's Primesight to address OAC 2017
In OOH News By Rajiv Raghunath - April 11, 2017
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)