Colours’ Dance Deewane goes all aglow & groovy

In Campaigns By M4G Bureau - June 15, 2019

Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show

‘Interactivity will make OOH even more relevant’

In Viewpoints By Bhawana Anand - May 05, 2018

Emraan Kureshi, Founder & MD, Active Media Innovations, the firm behind many OOH innovations, talks about the innovation imperative.

Milestone Brandcom crafts a series of innovations depicting &TV's'Paramavatar Shri Krishna'

In Campaigns By M4G Bureau - June 29, 2017

12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.

Imagine, Innovate & Grow

In Viewpoints By M4G Bureau - September 06, 2016

Leveraging digital OOH innovations are the best way to make the younger generation consider your brand'cool' and today'cool' has become a monetize-able entity.

Vodafone innovates with'Choose Your Number'

In Gallery By - June 03, 2014

Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number” scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.

ACC reinforces presence in Patna with OOH innovations

In OOH News By Bhawana Anand - May 15, 2014

Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city

Tata Photon Max connects with Kolkata

In OOH News By Nabamita Chatterjee - February 10, 2014

Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.

'Airports are not just about selling sites'

In Viewpoints By M4G Bureau - February 04, 2014

Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.

'Need more client participation to drive OOH innovation'

In Viewpoints By M4G Bureau - September 02, 2013

Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…

GM India on the OOH innovation lane

In Viewpoints By M4G Bureau - May 27, 2013

At launch of the Chevrolet Enjoy, the new multi-utility vehicle, Outdoor Asia caught up with Gagandeep Singh, Regional Sales Manager - South India at GM India to learn more about the auto major's equation with the OOH media.