Srishti Communications takes up associate sponsorship of OAC second year in a row

In OOH News By VJ Media Bureau - May 18, 2016

S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space

"I expect OOH industry to clock 12-13% growth"

In Viewpoints By M4G Bureau - May 18, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.

OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

In OOH News By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016

In OOH News By VJ Media Bureau - April 19, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industry”

A ready reference point by OOH industry will justify spends of the brands

In OOH News By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.

East Talks OOH kicks-off in Kolkata

In OOH News By VJ Media Bureau - March 17, 2016

The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.

A Report From the Future By: Stephen Freitas

In Digital OOH By http://oaaathoughtleadership.com - January 25, 2016

Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.

OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.

Unconventional solutions without restriction is the need of the hour

In OOH News By Athira Nair - December 28, 2015

A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.