LeEco makes its entry through high decibel OOH campaign

In Campaigns By Satarupa Chakraborty - February 24, 2016

LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.

PNB Housing goes outdoor through bird nests and 3D billboards

In Campaigns By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

IOAA steps out to promote outdoor advertising

In Campaigns By Satarupa Chakraborty - December 22, 2015

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.

IKON makes room for Holiday Inn Express in Indonesia

In Digital OOH By Satarupa Chakraborty - November 10, 2015

The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities

BMW flies through aerial outdoor

In Gallery By - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BMW flies through aerial outdoor

In OOH News By Satarupa Chakraborty - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign

In OOH News By Nabamita Chatterjee - September 30, 2015

Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

VLCC rolls out campaign in Delhi, Hyderabad

In Campaigns By VJ Media Bureau - July 30, 2015

Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network.

Global Desi showcases summer collection in the outdoor

In Campaigns By VJ Media Bureau - June 08, 2015

Street Talk Connect executed the OOH campaign in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune