Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations

In Digital OOH By Bhawana Anand - January 09, 2018

The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station

‘Innovations in OOH can break the clutter’

In Viewpoints By Ria Banerjee - December 27, 2017

Skipper Limited has made a strong brand presence in the eastern markets through multiple OOH media formats. Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited, speaks about the brand’s outlook on OOH advertising in conversation with Ria Banerjee.

DigitalGig spurs social media-powered DOOH advertising

In Digital OOH By M4G Bureau - December 09, 2017

Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers

Green digital printing solutions to be discussed at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 16, 2017

Bhagwath Prasad, Director, Printech Digital Imaging and Naresh Kumar Dasari, Founder & Managing Director, Macro Media Digital Imaging will be making a joint presentation on how green digital printing solutions can be ushered in for OOH advertising

DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

RITES invites bids for 6 railway media packages

In OOH News By M4G Bureau - November 08, 2017

Bids invited for Package No. 39 South Western Railways, No. 40 North Western Railways, No. 41 North Eastern & North Central Railways, No. 42 South Central Railways, No. 43 Southern Railways, No. 46 Western Central Railways OOH advertising

“We hit the bull’s eye with auto-branding”

In Viewpoints By Bhawana Anand - November 02, 2017

Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding

Bhubaneshwar civic body seeking clarity on GST applicability on OOH advertising

In OOH News By Bhawana Anand - October 31, 2017

The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects

Bottle-crushing units that can serve as advertising media

In OOH Solutions By Amaan Kazmi - October 26, 2017

These units exemplify the opportunity for combining social entrepreneurship with OOH advertising

Tier I & II markets geared to drive OOH growth

In OOH News By M4G Bureau - October 23, 2017

Rising consumerism in the non-metro markets augurs well for OOH advertising