‘It has been a pleasure to deal with Indian Railways’

In Digital OOH By M4G Bureau - August 18, 2017

Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:

Kolhapur civic body swoops down on unauthorised media in the city

In OOH News By Bhawana Anand - August 18, 2017

Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur

‘Toilet - Ek Prem Katha’ beckons audience through washroom branding

In Campaigns By Bhawana Anand - August 17, 2017

The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres

‘OOH is primed for accelerated growth’

In OOH News By Nabamita Chatterjee - August 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.

OOH will provide umpteen opportunities in the near future

In OOH News By Nabamita Chatterjee - July 29, 2017

The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.

Noomi Mehta to chair Open Session with IOAA at OAC 2017

In OOH News By M4G Bureau - July 24, 2017

The Open Session with IOAA will give all OAC 2017 participants the opportunity to raise queries with the IOAA leadership on key industry matters in an open forum

Shripad Kulkarni to address OAC 2017 on media planning

In OOH News By M4G Bureau - July 17, 2017

Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India

ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

Re-energised & refreshed SONY SAB takes new look to OOH

In Campaigns By Bhawana Anand - June 27, 2017

The new brand expression Haste Raho India has been prominently communicated via an extensive outdoor campaign.

Titan Squadron displays its exclusive collection on OOH

In Campaigns By M4G Bureau - June 27, 2017

OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound