OOH will complement digital and boost its growth: Sanjeev Goyle

In OOH News By VJ Media Bureau - June 18, 2016

Presenting the most futuristic session,"Planner's Purse 2025” on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.

The Quintessential OOH Quiz held at OAC 2016

In OOH News By VJ Media Bureau - June 18, 2016

The quiz was hosted by Nabendu Bhattacharyya, MD, Milestone Brandcom who held the audience in rapt attention with his exciting and engaging questions.

Adapt to be creative for the medium: Sanjeev Handa

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.

OOH plays a key part in Jabong's success: Rahul Taneja

In OOH News By VJ Media Bureau - June 18, 2016

Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.

OAC 2016 kicks off in Delhi-NCR today

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.

YOC & Young Outdoorians! Contest teams gear up to compete at OAC 2016

In OOH News By VJ Media Bureau - June 17, 2016

As breakaway sessions on Day 1 of OAC 2016, the contestants of YOC and Young Outdoorians! Contest 2016 were briefed by the respective anchors to create impactful creatives and media plans which will be presented to the respective jury tomorrow.

Let us be an indispensable part of the planning: Vikram Sakuja

In OOH News By VJ Media Bureau - June 17, 2016

Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-à-vis print, radio, cinema and digital along with suggesting some dynamic solutions to take OOH up there.

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

Rahul Taneja, CBO, Jabong to speak on E-com & OOH at OAC 2016

In OOH News By VJ Media Bureau - June 16, 2016

Rahul Taneja, Chief Business Officer of Jabong, will share his perspectives on the theme"How OOH helps E-com brands in customer acquisition? Opportunities & Challenges”

Manu Seth to speak on mobility & OOH at OAC 2016

In OOH News By VJ Media Bureau - June 14, 2016

Manu Seth, Senior Director Marketing, South Asia, HTC, will share this viewpoints on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward”