Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

‘Common currency is central to business growth’

In OOH News By Amrit Mishra - February 06, 2024

Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency

IOAA CEO Praveen Vadhera to speak at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 31, 2024

The session theme -- ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’

‘In OOH the possibilities for creativity are truly expansive’

In Viewpoints By M4G Bureau - January 24, 2024

Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

In Research By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards

In OOH News By M4G Bureau - December 12, 2023

"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA

DDX Asia inaugurated at Nehru Centre, Mumbai

In OOH News By M4G Bureau - December 08, 2023

DDX Asia, the one-stop expo of digital display solutions for the OOH and retail businesses, was inaugurated today at the Nehru Centre, Worli, Mumbai, by Pawan Bansal, Chairman - IOAA, Rajneesh Rawat, Managing Director - Origins Group, Sanket Rambhia, CEO - Xtreme Media, and Mac Gangam, CEO - Shenzhen Atenti Technologies.

IOAA appoints Praveen Vadhera as CEO

In OOH News By M4G Bureau - November 20, 2023

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal

In OOH News By Rajiv Raghunath - November 03, 2023

Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia