‘Programmatic will unleash the potential of DOOH’

In Viewpoints By Rajiv Raghunath - June 21, 2021

Antonio Vincenti, CEO of Beirut-based Pikasso, leading OOH company across the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Tunisia, Morocco), and West Africa (Ivory Coast, Senegal, Mali), states that programmatic will help the business to connect with new potential buyers across markets. "On a large scale, data will allow our medium to become more and more traded programmatically,” he says in an interview with Rajiv Raghunath.

McDonald’s India - North and East offers special deal to customers who get vaccinated

In OOH News By M4G Bureau - June 08, 2021

Customers can avail the limited time offer by uploading their vaccination certificate# on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details.

2021 OBIE Awards Virtual Show today

In OOH News By M4G Bureau - May 24, 2021

The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In OOH News By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

MCD likely to announce rebate plan for OOH soon

In OOH News By Bhawana Anand - October 06, 2020

The draft plan is apparently pending approval of the Standing Committee

McDonald’s welcomes foodies with ‘The Big Hug’

In Campaigns By Bhawana Anand - September 18, 2020

In partnership with Glo, the brand has introduced a new food item to bring back its customers

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

In OOH News By M4G Bureau - September 11, 2020

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

SAP awards Global Media AOR to Omnicom Media Group

In OOH News By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

In OOH News By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year