Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands
Mall media, like large formats in the city, are attracting a slew of advertising brands
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model
With no provision for large size hoardings, the city trade owners find it hard to garner business in the city
The contract has been awarded for 10 years
The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations
The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city
Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams
The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities
