The brand unveils its ‘Adulting Can Wait’ digital video that will be complemented by outdoor and digital media campaigns
The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
He will operate from Gurgaon brand of the agency
The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix
The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru
The brand is rolling out a multi-media campaign that will also cover OOH
The contracts are for advertising in 14 clusters and for a period of 3 years
The fashion brand has deployed scented posters on the Transport for London (TfL) network, in partnership with Zenith, and Exterion Media, UK’s leading transport media owner.
