Results For "Mumbai"
777 News Found
Bright Outdoor anchors Star Cruises campaign in Mumbai
In Campaigns By VJ Media Bureau - June 04, 2014
The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.
R D Outdoor Media acquires display rights at Allahabad Railway Station
In OOH News By VJ Media Bureau - May 28, 2014
The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line
Zee CafÃ© & Zee Zing hits Mumbai streets to announce new shows
In Campaigns By VJ Media Bureau - May 28, 2014
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai
In OOH News By Nabamita Chatterjee - May 27, 2014
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
Bright Outdoor generates massive visibility for Big Magic in Mumbai
In OOH News By VJ Media Bureau - May 27, 2014
The OOH firm focused on high congregation points in the city
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai
In Campaigns By VJ Media Bureau - May 13, 2014
Bright Outdoor has used large media formats like unipoles and billboards for the campaign
Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'
In OOH News By VJ Media Bureau - May 09, 2014
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city
Blackberry runs BBM channel for Mumbai Indians' fans
In OOH News By Bhawana Anand - May 08, 2014
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
TOI drives home farmer suicide issue
OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half - n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.