There is scope to more than double the base of advertisers: Abhay Mishra

In Viewpoints By M4G Bureau - July 13, 2015

Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:

Mumbai Metro CEO Abhay Kumar Mishra to speak at OAC 2015

In OOH News By VJ Media Bureau - July 08, 2015

Abhay Kumar Mishra, CEO of Mumbai Metro One Pvt Ltd, will share his perspective in the session on'Physical Infrastructure Growth in India - Creating New OOH Avenues'

OOH beeps loud on Ridlr's radar

In OOH News By Bhawana Anand - July 08, 2015

Sachin Singh, Marketing Head- North, Birds Eye Systems, talks about the brand's OOH strategy

Chennai Metro Rail will create new OOH opportunities in the city

In OOH News By VJ Media Bureau - June 29, 2015

The first stretch of the network connects Alandur in the southern Chennai with Koyambedu, the hub that connects to the northern parts of the city. The 10-km stretch is entirely built overhead.

Big retail brands line up for Hyd metro's space

In OOH News By BS Reporter, Business Standard - June 11, 2015

Development of about 1.1-million sq. ft of commercial space is expected to complete by March 2016

Times OOH showcases Mumbai Metro's 1st year of success

In Campaigns By Bhawana Anand - June 09, 2015

Mumbai Metro conducted various activities at the Metro stations in Andheri and Ghatkopar to engage large audiences

Adventure Island splashes displays at 8 Delhi Metro stations

In Campaigns By VJ Media Bureau - May 25, 2015

TDI International has executed the transit media campaign

Amtex & Elasia take a ride on Mumbai Metro

In Campaigns By Bhawana Anand - May 07, 2015

The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters using this mode of transportation.

TDI showcases'Fast & Furious' movie posters at 16 Delhi Metro stations

In Campaigns By VJ Media Bureau - April 07, 2015

TDI has promoted the movie at 16 DMRC stations on Red & Blue Lines

BMRC invites bids for ad rights on Reach–2 & Reach 4-A lines

In OOH News By VJ Media Bureau - March 25, 2015

Bangalore Metro Rail Corporation Ltd (BMRCL) has invited bids for selection of a licensee for advertisement on piers and portals from Magadi Road Metro Station to Mysore Road Metro Station along the Reach-2 of Namma Metro Stations and Banashankari Metro Station to Yelachanahalli Metro Station along the Reach 4A of Namma Metro Stations