DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

Milestone Dentsu bags mandate for Velocity Eyewear

In OOH News By M4G Bureau - November 25, 2019

The brand has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu

Shouvik Roy comes on board as President & Head of Office for Ogilvy Delhi

In OOH News By M4G Bureau - November 18, 2019

Shouvik has spent most of the past two decades engaged in Brand Consulting, Design, Marketing and Advertising

Rioconn bags creative mandate for Colors Gujarati & Colors Gujarati Cinema

In OOH News By M4G Bureau - November 13, 2019

“The tip of the iceberg, distinctive and diverse ideas, and a unique approach towards designs will get us a high recall and reach.” says Vishal Sharma, Marketing Head, Colors Gujarati

“OOH is a key marketing lever for us”

In Viewpoints By Bhawana Anand - November 11, 2019

Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists Ltd. shares that relevance of the OOH medium in a captive market like Delhi

‘OOH an organic choice in our media planning’: Sagar Kocchar

In Viewpoints By Bhawana Anand & Pray Jani - October 29, 2019

Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising and the media preferences of the brand

OOH bags 1st spot in Imagica’s new marketing plan

In Campaigns By Pray Jani - October 24, 2019

The themed park re-imagines itself into Amaze-ment park using strategic OOH formats

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says

Lakme’s high voltage marketing blitz at the onset of Durga Puja

In OOH News By Ria Banerjee - October 09, 2019

Executed by Karukrit, the top-selling cosmetic touches the religious sentiments with Protima Unmochan opportunity

Giordano Handbags signs Kiara Advani as new India’s brand ambassador

In OOH News By M4G Bureau - September 24, 2019

The fashion diva will be featured as the face of the brand in print, outdoor and digital campaigns