Results For "MRC"
172 News Found
Amazon India boards DMRC Line 2 to connect with youth
In OOH News By Bhawana Anand - January 12, 2015
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
TDI International India bullish on DMRC media
In OOH News By Bhawana Anand - January 05, 2015
Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.
IndiaMART boards DMRC for an impactful OOH journey
In Campaigns By Bhawana Anand - December 19, 2014
IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre
DMRC Train Wrap: Profitable or Not?
In OOH News By Bhawana Anand - December 05, 2014
This entity has been profitable in terms of monetary and impact nationally and internationally, but its performance at DMRC is a big question. Outdoor Asia caught up with Delhi-based media owners to decipher the results and impact of this OOH medium.
TDI International India acquires rights on DMRC Green Line
In OOH News By VJ Media Bureau - November 24, 2014
DMRC is no longer the dark horse of advertising, says Hiyav Bajaj
Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon
In OOH News By Rajiv Raghunath - November 19, 2014
The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.
EG Communications bags exclusive rights to wrap trains on 3 DMRC lines
In OOH News By Bhawana Anand - September 08, 2014
EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process
Delhi Metro should extend exclusive, long-term ad rights: Industry leaders
In OOH News By VJ Media Bureau - July 08, 2014
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
Metro Musings: Whither OOH?
In OOH News By Bhawana Anand - October 22, 2013
It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.