Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Moving Walls introduces ‘Three Billboards’ analysis

In OOH News By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

DTC invites bids for unipoles under North/East MCD jurisdiction

In OOH News By Rajiv Raghunath - June 29, 2018

The media rights will be given for a period of 5 years

DTC opens tender for bus wrap branding

In OOH News By M4G Bureau - May 30, 2018

The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years

Amiya Chandra to share his insights on OOH at OAC 2018

In OOH News By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi

DDB San Francisco showcases a green billboard display

In OOH Solutions By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

‘Successful brands allocated 13% of media budgets to OOH’

In Research By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

North Delhi MC appoints M. A. Rehman to lead advertisement div

In OOH News By M4G Bureau - January 15, 2018

Rehman is an Additional Deputy Commissioner/JT.A&C. Prior to him, Ruchika Kaityal, IAS was handling the advertisement division of North Delhi MCD

MCDs issues order to root out unauthorised hoardings

In OOH News By M4G Bureau - December 06, 2017

After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city

McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop