Business transformation agency Valtech bolsters its leadership team in APMENA

In OOH News By M4G Bureau - October 12, 2023

The appointment of Ralf Zink as its new Chief Operating Officer, APMENA and Shannon Dix as its Managing Director, SEA & China will drive growth for both Valtech and its clients as they take advantage of digital acceleration in the region

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

‘Common industry currency is an absolute essential’

In Viewpoints By N Jayalakshmi - October 11, 2021

There is no difference between OOH and other advertising mediums like TV, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group

How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

NASA Perseverance landing on Mars live-streamed on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - February 19, 2021

The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor

MARS Petcare India appoints Pitchfork Partners as strategic communication consultant

In OOH News By M4G Bureau - August 26, 2020

Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders

Walk the talk

In Viewpoints By M4G Bureau - June 26, 2020

We're living through a nationwide reckoning on racism, and brands have a constructive role to play, writes Branding, Marketing, and Communications Consultant Lee Rafkin

Engine, VCCP bag top prizes in Ocean’s 10th annual digital creative competition

In Digital OOH By M4G Bureau - October 11, 2019

The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners

'Mission Over Mars' promos kicked off with a bang

In Campaigns By M4G Bureau - September 17, 2019

In association with Bright Outdoor Media, OTT brand ALT Balaji captures the imagination of the masses with innovative hoardings to promote its new show

Piccadilly lighting up The Planets

In Digital OOH By M4G Bureau - April 30, 2019

Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen