Madison BMB transitions into fast growing Madison Loop

In OOH News By M4G Bureau - August 10, 2023

Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit

Madison Media moves up to be the World’s 4th largest Independent Media Agency

In OOH News By M4G Bureau - August 04, 2023

A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.

‘Time for an OOH academy’

In OOH News By N Jayalakshmi - August 03, 2023

In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent for the OOH industry, on Day 1 of the Outdoor Advertising Convention 2023.

‘Use ideas to generate budgets’

In OOH News By M4G Bureau - August 02, 2023

Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans

Wildstone marks nextgen DOOH footprint in Spain

In Digital OOH By M4G Bureau - August 01, 2023

Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate

Madison OOH bags maximum number of metals & Gold trophies in OAA 2023

In OOH News By M4G Bureau - July 31, 2023

Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

Aditya Birla Capital launches multi-city campaign to promote Multi Asset Allocation Fund

In Campaigns By M4G Bureau - July 20, 2023

Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.

Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal

In Campaigns By M4G Bureau - July 05, 2023

The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World

India Daily Live launches country-wide DOOH campaign

In Campaigns By M4G Bureau - June 15, 2023

The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India