Results For "Laqshya-Media-Group"
122 News Found
Titan targets buying potential of smaller markets
In Campaigns By M4G Bureau - May 23, 2018
Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’
Trend-setting Titan ups the style quotient
In Campaigns By M4G Bureau - March 22, 2018
The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
In OOH News By Bhawana Anand - February 14, 2018
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’
National specialist agency heads to address Karnataka Talks OOH
In OOH News By M4G Bureau - February 02, 2018
The conference will feature a panel discussion on ‘What will it take for brands to plan big for Karnataka OOH’, addressed by Abhijit Sengupta, CEO, OAP; Atul Shrivastava, Group CEO, Laqshya Media Group; Fabian Trevor Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Services
‘Globally OOH is leveraging mobility in significant ways’
In Gallery By - November 30, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
‘Globally OOH is leveraging mobility in significant ways’
In OOH News By Satarupa Chakraborty - November 17, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram
In OOH News By M4G Bureau - November 17, 2017
Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works
Airport media – cut out for premium brand advertising
In Viewpoints By - November 14, 2017
Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income
SOP v5.5 is a strong step to address payment issues: media owners
In OOH News By Bhawana Anand - September 11, 2017
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
‘We have plans to promote DOOH in a big way’
In Digital OOH By M4G Bureau - August 18, 2017
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
