Results For "LTA"
88 News Found
Nobel Memorial Wall inaugurated at DMRC's Rajiv Chowk station
In OOH News By VJ Media Bureau - October 03, 2016
The Nobel Memorial Wall at Rajiv Chowk Metro station is designed and installed in a digital format, displaying information the contribution of the Nobel Laureates
Global OOH expert David Payne to speak at OAC 2016
In OOH News By VJ Media Bureau - May 16, 2016
David Payne launched Mediabridge Global this year, a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and unlock the value from the dynamic OOH market place. He was earlier CEO of Kinetic EMEA
Collaborative approach from local bodies with IOAA is essential: Indrajit Sen
In OOH News By Nabamita Chatterjee - March 21, 2016
Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.
DMRC wrappings lure travellers for a snack time
In OOH News By Satarupa Chakraborty - March 21, 2016
Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.
Vijas Digital: Building on the gains
In OOH News By Rajiv Raghunath - June 05, 2015
Mumbai-based digital printing major Vijas Digital has completed 20 years in business. The firm's directors Jamal Agwan and Altaf Agwan share their perspective on the printing industry's growth opportunities and challenges
JCDecaux India sets two national records certified by Limca Book of Records 2015
In OOH News By VJ Media Bureau - February 20, 2015
The site has display area of 521 ft x 42 ft placed on Delhi Airport Express Metro Line
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Urzza makes an energetic presence on Kolkata's OOH landscape
In Campaigns By Nabamita Chatterjee - January 07, 2015
Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus
MSRDC invites bids for appointment of consultants
In OOH News By VJ Media Bureau - November 17, 2014
Interested advertising consultants and media companies are invited to bid for appointment as consultants for comprehensive development of new advertising sites and wayside amenities along NASGM Road (700 km) in Maharashtra
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview: