Kerala OOH industry seeks time for transition to green media

In OOH News By Bhawana Anand - September 05, 2019

The industry has proposed a phase-wise adoption of green media

PVC flex a no-go in Kerala, govt permits only recyclable media for advertising and publicity

In OOH News By Bhawana Anand - September 03, 2019

Awareness building key to going green at full scale

Kerala govt set to frame new OOH regulatory policies

In OOH News By Ria Banerjee - July 08, 2019

The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months

Sony Bravia OLED makes sure you ‘Live the Stadium Feel’ across Kerala

In Gallery By Ria Banerjee - July 01, 2019

Executed by Cochin-based Zero Degree, the OOH innovation has been activated at Edapally bridge metro pillars across Cochin in Kerala

Sony Bravia OLED’s real treat for cricket fans

In Campaigns By Ria Banerjee - July 01, 2019

Executed by Cochin-based Zero Degree, the OOH innovation has been activated at Edapally bridge metro pillars across Cochin in Kerala

KAIA Thiruvananthapuram distt committee paves way for authorisation of hoardings

In OOH News By M4G Bureau - June 24, 2019

The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30

Kerala Tourism ropes in The Social Street for Champions’ Boat League

In OOH News By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala

In OOH News By Ria Banerjee - May 24, 2019

Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division

Zero Degree wins mandate for football stadium

In OOH News By Ria Banerjee - May 10, 2019

Cochin-based Zero Degree acquires advertising rights for the indoor and outdoor premises of Chandrasekharan Nair stadium in Thiruvanathapuram for a period of 5 years

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds