Interactive DOOH heightens consumer engagement

In Digital OOH By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states

FMIDecaux bags 20-yr contract to operate 500 smart BQS in Yangon

In Digital OOH By M4G Bureau - January 23, 2018

FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate 500 brand new, modern and elegant advertising bus shelters equipped with USB ports and LED screen on the roof with Estimated Time of Arrival display

Digital, smart solutions central to JCDecaux’s Nice street furniture project

In Digital OOH By M4G Bureau - December 21, 2017

JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items

Tourism bodies check into JCDecaux’s CityLights network to beckon travelers

In Campaigns By M4G Bureau - December 20, 2017

Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network

City of Sydney calls for EoI for OOH media rights

In OOH News By M4G Bureau - December 12, 2017

The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be worth between $30 million and $35 million a year

Manyavar & Mohey make a fashion statement on JCDecaux street furniture

In Campaigns By M4G Bureau - December 06, 2017

The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame

JCDecaux putting up 150 animated screens in Chicago

In Digital OOH By M4G Bureau - December 05, 2017

The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City of Chicago for the first ever coordinated street furniture public communication network

JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis

In OOH Solutions By M4G Bureau - December 01, 2017

Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product

Australia’s Telstra payphones to double up as DOOH units

In Digital OOH By M4G Bureau - November 27, 2017

JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend

DTC initiates discussion with OOH industry on enhancing the corporation’s media attractiveness

In OOH News By Bhawana Anand - November 24, 2017

Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented to the higher up officials of DTC