American Oncology Institute launches #ThePinkRibbonCollection campaign for breast cancer awareness

In Campaigns By M4G Bureau - October 21, 2022

The integrated campaign aims to make Breast Self-Examination awareness a nation-wide movement and was rolled out across 10+ states.

Tanishq crafts an immersive experience centre where tradition meets technology

In Campaigns By M4G Bureau - October 19, 2022

Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai

Haldiram’s integrated campaign spreads Holi fervour

In Campaigns By M4G Bureau - April 07, 2021

The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.

Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Blue Star AC ropes in Virat Kohli for new integrated campaign

In OOH News By M4G Bureau - March 19, 2021

A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points

Bumble’s new OOH campaign to emphasis on new dating rules

In OOH News By M4G Bureau - November 26, 2020

The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign

Mahindra Happinest integrated campaign including OOH attracts positive outcome

In Campaigns By M4G Bureau - December 24, 2019

The campaign’s success was marked by the project receiving more than 1000 applications within the first 3 weekends of its launch

Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited

Integrated campaigns deliver best: AdReaction study

In Research By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

Federal Bank goes outdoor asking ‘Why Settle For Less?’

In Campaigns By Bhawana Anand - August 24, 2017

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign