"I expect OOH industry to clock 12-13% growth"

In Viewpoints By M4G Bureau - May 18, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.

Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016

In OOH News By VJ Media Bureau - April 19, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industry”

OOH originated from the influence of theatres and circuses: Mohan Chandran

In OOH News By Athira Nair - December 28, 2015

At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.

OOH Thought Leaders Contest winners to be announced at OAC 2015

In OOH News By VJ Media Bureau - July 21, 2015

The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'

OOH growth exceeds expectations -- FICCI KPMG Report

In OOH News By Bhawana Anand - March 27, 2015

The just released FICCI-KPMG India Media and Entertainment Industry Report 2015 states that the Indian OOH industry is expected to grow at a CAGR of 9.8% to reach Rs 35.1 billion in 2019

Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya

In OOH News By VJ Media Bureau - July 08, 2014

Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Sun Sign & Technologies brings Star's new signage product

In OOH News By VJ Media Bureau - January 22, 2014

Starflex offers two new Signage products which are compatible with the Indian OOH industry requirements.

OAC 2013: It's time to go high on tech

In OOH News By VJ Media Bureau - July 06, 2013

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.