OAC 2014: The countdown has begun

In OOH News By VJ Media Bureau - June 13, 2014

The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices

HP licenses large format portfolio to Brand Management Group

In OOH News By VJ Media Bureau - January 03, 2014

BMG will deliver high-quality, HP-branded large-format media portfolio to customers.

'India is big on adopting new technologies'

In Viewpoints By M4G Bureau - October 29, 2013

Gunjan Sahni, Category Manager - Asia Pacific & Japan, Hewlett Packard was in India recently and Outdoor Asia caught up with him for a chat that discussed, among other things, India's performance in large format printing in comparison with rest of the Asia-Pacific countries, collaborating with clients to ensure maximum productivity, and more. Read on.

OAC 2013: Fate of OOH on authority's hand

In OOH News By VJ Media Bureau - July 06, 2013

The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.

HP expands large format range for APAC markets

In OOH News By VJ Media Bureau - July 01, 2013

The new range is expected to help industrial printing companies produce high value applications with improved productivity, image quality and application versatility.

Sensodyne message reaches IndiGo passengers

In Campaigns By Nabamita Chatterjee - June 14, 2013

The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.

HP customers celebrate innovation and creativity with Digital Printing

In OOH News By VJ Media Bureau - May 13, 2013

Fifty five printing companies across Asia Pacific were recognized at the 2013 HP Print Excellence Awards, Asia Pacific and Japan.

KFC spreads its WOW menu outdoors

In Campaigns By Bhawana Anand - May 02, 2013

In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing audience as well as tapping new ones.

Lipton Ice Tea - How cool, literally!

In OOH News By Bhawana Anand - April 24, 2013

Creating excitement was taken to new levels with this Lipton campaign done by Kinetic in Bangalore, where the narrative depicted a scene starting with a dry scorching desert to freezing icicles, which leads to melting snowfall and finally refreshing cool greenery.

The push for green printing in India

In Viewpoints By M4G Bureau - April 19, 2013

While green printing is the need of the hour, the concept is yet to gather momentum in the Indian printing industry. Dhirendra Khurana, Country Manager, Sign & Display, GSB, HP PPS, shares his views on the industry's take on accepting eco-friendly printing practices.