Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

‘OOH is a very important touchpoint through which we can reach our consumers’

In Viewpoints By N Jayalakshmi - April 06, 2022

In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.

Vistara takes off on a new note with #TheSoundtrackOfTravel campaign

In Campaigns By M4G Bureau - April 01, 2022

Aimed at rekindling the joy of travelling, #TheSoundtrackOfTravel is a 360-degree holistic, multiple-touchpoint campaign, which is a mash up of many familiar sounds that travellers get to hear at the airport.

Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad

In OOH News By N Jayalakshmi - March 31, 2022

The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.

Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering

In Digital OOH By Rajiv Raghunath - February 25, 2022

Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory

Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience

In Digital OOH By Rajiv Raghunath - May 25, 2021

The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.

HP announces new Latex printer portfolio

In OOH Solutions By M4G Bureau - February 08, 2021

Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

In OOH News By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints

Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy

In OOH Solutions By M4G Bureau - November 23, 2020

Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.

Goel TMT expands railway media portfolio for mass visibility

In OOH News By Bhawana Anand - November 06, 2020

The brand believes railway stations are the major touchpoint for creating mass visibility and enhanced branding