Results For "GroupM"
73 News Found
Mamaearth appoints Essence as integrated media agency
In OOH News By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns
Kinetic appoints Keith Kaplan as Global CEO
In OOH News By Rajiv Raghunath - December 10, 2020
Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings
Advertising weathered 2020 storm relatively well: GroupM report
In Research By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth
Rural markets likely to recover faster than urban: Kantar and GroupM report
In Research By M4G Bureau - December 04, 2020
The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy
UK OOH to grow by 31% in 2021: GroupM report
In Research By M4G Bureau - December 03, 2020
According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond
GroupM Launches Supply Path Optimization Initiative
In OOH News By M4G Bureau - November 11, 2020
The initiative is the result of an immense effort to inject more transparency into the programmatic buying process
Essence wins integrated media mandate for jewellery brand Melorra
In OOH News By M4G Bureau - October 12, 2020
The scope of scope of work includes media planning, media activation and content innovation
Monica Bhatia appointed as Managing Director, Essence for Singapore
In OOH News By M4G Bureau - October 08, 2020
Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region
Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour
In Research By M4G Bureau - September 28, 2020
‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes
Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit
In Digital OOH By M4G Bureau - September 24, 2020
Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age