IOAA initiates separate chapter for large format digital printers

In OOH Solutions By Rajiv Raghunath - November 20, 2017

At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others

Bhubaneshwar civic body seeking clarity on GST applicability on OOH advertising

In OOH News By Bhawana Anand - October 31, 2017

The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects

Auto brands slip into the OOH fast lane to drive sales growth

In OOH News By Amaan Kazmi - October 16, 2017

Most of the auto brand campaigns highlight festive offers to customers, while some beckon buyers to take advantage of GST exemption on particular class of vehicles

Vizeum wins media mandate for Mathrubhumi Group

In OOH News By M4G Bureau - August 29, 2017

As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In Research By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Delhi Govt takes the outdoor route to assist retailers on GST matters

In OOH News By M4G Bureau - July 26, 2017

GST officers will visit markets to build general awareness of the new taxation norms

Madison Media appoints Vishal Chinchankar as Chief Digital Officer

In OOH News By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others

UP state GST likely to subsume ad revenue tax

In OOH News By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

Interbrand India ropes in Deepali Shirali as Creative Director

In OOH News By Nabamita Chatterjee - April 11, 2016

Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others.

Tic Tac takes'Strawberry Fields' to college-goers

In Campaigns By VJ Media Bureau - October 07, 2014

To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience