OOH is an eco system, not just a medium

In Viewpoints By M4G Bureau - July 25, 2013

Sandeep Tarkas, President - Customer Strategy (Future Group) & CEO (Future Media), CEO(T24) India, feels it is time we looked at OOH as something beyond being a mere medium.

OAC 2013: Is Activation a threat to Traditional OOH?

In OOH News By - June 21, 2013

Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?” at Outdoor Advertising Convention (OAC) 2013, Goa.