Nashik-based Ram Bandhu rolls out multi-format campaign

In Campaigns By M4G Bureau - October 31, 2022

The campaign illustrates the growing participation of regional brands in OOH advertising

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury

In OOH News By M4G Bureau - July 01, 2022

Rohit is a sales, advertising and marketing professional with experience of 22+ years, who started his career with LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in Delhi NCR.

Madison Media appointed Media AOR for brand Daawat

In OOH News By M4G Bureau - July 07, 2021

Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.

Storia Foods partners with CASHurDRIVE for product sampling

In Campaigns By M4G Bureau - January 21, 2021

The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers

Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative

In OOH News By M4G Bureau - July 31, 2020

The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach

Brands stand to support COVID -19 Warriors

In OOH News By M4G Bureau - April 01, 2020

Various brands are recognising the efforts invested by the COVID-19 warriors fighting around the clock to save the nation from virus

Storia® Foods & Beverages appoints Kiran Giradkar as Strategic Head- Marketing & Communications

In OOH News By M4G Bureau - January 07, 2020

Prior to joining Storia®, he was the Head of Marketing at Bisleri International Pvt Ltd

FSSAI issues draft regulations to curb promotion of HFSS foods near schools

In OOH News By Pray Jani - November 18, 2019

The proposal to ban advertisement of foods high in fat, salt and sugar and fast foods inside and within 50 meters of schools has been drafted and will soon be in action

‘OOH an organic choice in our media planning’: Sagar Kocchar

In Viewpoints By Bhawana Anand & Pray Jani - October 29, 2019

Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising and the media preferences of the brand