The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
A new 3D creative has been used, on a larger display area
The OOH firm has exclusive rights on 8,000 Gujarat State Road Transport Corporation (GSRTC) buses that connect with all parts of the state
Laqshya Media has executed the campaign, using large formats at vantage points across the city
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
