Results For "Europe"
55 News Found
‘Brand marketing is education as it is investment’
In OOH News By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
OOH growth prospects strong, says WPP CEO Mark Read
In OOH News By Rajiv Raghunath - May 19, 2021
Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.
World Out of Home Organization (WOO) European Forum meeting today
In OOH News By M4G Bureau - May 18, 2021
WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.
WOO to unveil new audience measurement initiative at European Forum on May 18
In OOH News By Rajiv Raghunath - May 14, 2021
The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.
Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18
In OOH News By Rajiv Raghunath - May 06, 2021
Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard
WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18
In OOH News By - April 22, 2021
The Summit will be hosted from London; registration is open.
DOOH market in Europe to grow at 12% CAGR during 2021-’28
In Research By M4G Bureau - February 15, 2021
According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market
WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022
In OOH News By M4G Bureau - December 08, 2020
The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021
Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board
In OOH News By Rajiv Raghunath - November 06, 2020
Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead
OPPO host a variety of on-ground activations at Roland-Garros 2020
In Campaigns By M4G Bureau - September 30, 2020
To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans