Rajib Basu, Partner and Leader - Entertainment & Media, PwC India to address OAC 2022

In OOH News By M4G Bureau - July 05, 2022

Rajib Basu will be sharing his perspectives on the ‘Changing contours of Indian media landscape: Prospects for OOH’ in the opening session of Outdoor Advertising Convention 2022 that will be held at Westin Mumbai Powai Lake on August 17-18

‘Global OOH market is set to back bounce in 2021’ says PWC Global report

In Research By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

Digital OOH will drive the consumption of this platform

In Gallery By - August 31, 2017

Raman Kalra, Partner, Entertainment & Media Sector, PwC India emphasized on ‘How emerging media consumption patterns impact OOH’

Digital OOH will drive the consumption of this platform

In OOH News By Nabamita Chatterjee - July 28, 2017

Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017

Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

In OOH News By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

Smita Jha to set the tone for OAC 2015 deliberations

In OOH News By VJ Media Bureau - July 07, 2015

Smita leads the Entertainment & Media Practice at PwC India. She has over 21 years of media experience in this sector and leads projects in consulting relating to strategy -- entry, growth & expansion, business planning, operational efficiencies, cost reduction and regulation for media companies.

Graphisads' Mukesh Gupta to head media panel

In OOH News By VJ Media Bureau - January 20, 2014

Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.