Digital cheer for urban millennials: Honor Smartphone & TagTalk Media's 2-wk holiday fiesta for Honor 90 5G

In Digital OOH By M4G Bureau - December 21, 2023

Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays

“Advertisers recognise that embracing tech-driven solutions is essential”

In Viewpoints By M4G Bureau - December 05, 2023

Rishabh Mehta, Founder & CEO of LOCAD, talks about the imperative of adtech solutions for effective audience engagement, in ‘Insights @ Digital X’ presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

‘Go beyond conventional ads to get the ‘heads-down’ generation’

In Digital OOH By M4G Bureau - November 17, 2023

Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Pikasso Jordan teaming up with Carrefour to launch Supermarket 2m2 Network

In Digital OOH By Rajiv Raghunath - November 02, 2023

Aseel Qtaish, Country MarCom Manager and Communication & Marketing - Carrefour Jordan says, “The Supermarket 2m2 Network Carrefour is a powerful platform that will enable brands to connect with our shoppers in a dynamic and engaging manner, right at the doorstep of our stores.”

OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

In OOH News By M4G Bureau - October 27, 2023

The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru

Himalaya Wellness launches new turmeric range at Deshapriya Park pandal through a bespoke curation by ideacafe.agency

In Campaigns By M4G Bureau - October 23, 2023

"Himalaya is deeply rooted in the traditions of ayurveda, and our turmeric range reflects our commitment to holistic wellness. The Pujo season in West Bengal is not just a celebration but a way of life,” says Gayatri Kabilan, Category Manager, Himalaya Wellness Company.

Laqshya Media lights up innovative Tata Tea Gold dual-screen 3D anamorphic display

In Campaigns By M4G Bureau - October 19, 2023

The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms

WOO engages Media4Growth as Media Partner for APAC Regional Forum in Bali on Nov 1-3

In OOH News By M4G Bureau - September 28, 2023

The Forum will be held at Conrad Bali

Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units

In Digital OOH By Rajiv Raghunath - September 28, 2023

The partnership represents continued momentum of ChargeEuropa’s growth and establishes POLOmarket as an ESG-focused grocer