The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel
In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station
Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products
Times OOH promotes the ‘Mastercard DDFS winter shopping festival’ at the airport in association with Posterscope
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency won the account in a multi-agency pitch
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
