Results For "Day-2"
18 News Found
OOH metrics, disruptive thinking, Amul’s relationship with OOH
In OOH News By M4G Bureau - July 30, 2023
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2
In OOH News By M4G Bureau - July 29, 2023
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
UK lights the darkness on Holocaust Memorial Day 2023
In Digital OOH By Rajiv Raghunath - January 30, 2023
Rankin, Piccadilly Lights and BFI IMAX lead the commemorations
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
In OOH News By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022
In OOH News By N Jayalakshmi - August 23, 2022
The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
‘Marry technology and creativity to drive DOOH growth’
In Digital OOH By Bhawana Anand - October 15, 2020
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
Tim Bleakley shares factor responsible to make an iconic site
In OOH News By Bhawana Anand - July 28, 2018
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day 2 of OAC 2018
#UndoTheDamage says Vital Strategies this World No Tobacco Day
In Gallery By M4G Bureau - June 01, 2018
Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
Vital Strategies launches interactive campaign this World No Tobacco Day
In Campaigns By M4G Bureau - June 01, 2018
The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby