Results For "Creativity"
53 News Found
‘In OOH the possibilities for creativity are truly expansive’
In Viewpoints By M4G Bureau - January 24, 2024
Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.
‘Brands are keen on futuristic technologies’
In Viewpoints By M4G Bureau - November 27, 2023
Karan Bhardwaj, CEO, experiential etc states that creativity powered by cutting edge technologies can elevate brand experience for customers, in this conversation that is part of the ‘Insights @ Digital X’ series presented by DDX Asia.
Tech & creativity driving S Korean OOH growth: Daewon Kim
In OOH News By Rajiv Raghunath - November 09, 2023
Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region
Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon
In OOH News By Rajiv Raghunath - November 06, 2023
Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali
‘Audio integration can drive creativity and business in OOH’
In Viewpoints By Aayush Mohanan - October 11, 2023
Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.
OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity
In OOH News By Rajiv Raghunath - October 03, 2023
World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3
CMC Invest (Singapore) unveils innovative campaign on Clear Channel bus shelter media
In Digital OOH By Rajiv Raghunath - September 28, 2023
“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,” says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.
‘Technology helps supercharge our creativity’
In Viewpoints By Rajiv Raghunath - August 23, 2023
Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
Creativity is what does creativity does - magic
In OOH News By N Jayalakshmi - August 04, 2023
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.