Results For "Context"
60 News Found
Contextual approach worked for us: Coca-Cola India
In OOH News By Bhawana Anand - May 04, 2018
The OOH advertising too was set in regional contexts, and that worked for the brand
AdOnMo facilitates contextual advertising on cab LED screens
In Digital OOH By Bhawana Anand - March 29, 2018
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
Broadsign to power Westfield’s digital media screens at shopping centres
In Digital OOH By M4G Bureau - March 14, 2018
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens
‘Right context, right time – key to OOH success’
In Viewpoints By Bhawana Anand - February 19, 2018
Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience
Pickcel aims to grow digital signage market with cloud solutions
In OOH Solutions By Amaan Kazmi - November 06, 2017
The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth
Audi drives contextual advertising on DOOH in UK
In Digital OOH By M4G Bureau - October 21, 2017
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
‘OOH is more creatively impactful, more contextually relevant’
In Viewpoints By M4G Bureau - August 28, 2017
Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:
Quividi DOOH analytics powers contextual advertising
In Digital OOH By VJ Media Bureau - December 27, 2016
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Creativity, innovation are key to OOH growth
In Digital OOH By VJ Media Bureau - December 19, 2016
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.