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Union Budget 2017-18 likely to spur consumer spends
In OOH News By VJ Media Bureau - February 02, 2017
A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends
Digital OOH will gain significant ground in coming years: Tom Goddard
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme"Outdoor advertising in the digital world†on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.