Dot on time - Soch goes outdoor to drive end-of-season sale

In Campaigns By Jubilee Cardozo - January 20, 2015

Based out of Bengaluru, Soch has 50 stores across India in Bengaluru, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.

Vodafone to roll out innovative OOH campaigns to promote cycling marathon

In OOH News By VJ Media Bureau - December 22, 2014

Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015

JCDecaux India offers new OOH avenues at KIAB

In OOH News By Bhawana Anand - December 19, 2014

The company offers live display, floor branding and digital properties at the airport

Mirror, Mirror on the wall

In OOH News By Jubilee Cardozo - December 15, 2014

Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews

Forevermark's black & white campaign breaks clutter

In Campaigns By Jubilee Cardozo - November 26, 2014

The campaign ran for a total of 21 days in Mumbai, Chennai, Delhi, Bengaluru and other key cities

Blackberry flies high at airports

In Campaigns By Bhawana Anand - November 26, 2014

Blackberry runs impactful activation programmes at New Delhi, Mumbai and Bengaluru airports to promote BlackBerry Passport

BMTC invites bids for erection & maintenance of hoardings, display/glow sign boards

In OOH News By VJ Media Bureau - November 18, 2014

The hoardings and display/glow sign boards are for display advertisement at Bengaluru's Jayanagara (TTMC) Bus Station Complex premises for a period of 3 years

Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille

In OOH News By Rajiv Raghunath - November 14, 2014

Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH

Sony Bravia 4K Series delivers live experience in the outdoor

In OOH News By Nabamita Chatterjee - October 16, 2014

Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: