Flipkart's OOH campaign set the tone for"The Big Billion Days” sale

In Campaigns By Nabamita Chatterjee - October 14, 2016

"The Big Billion Days” campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups

Imara fashions a stylish OOH presence

In Campaigns By VJ Media Bureau - October 13, 2016

MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru

Hyundai Motor India crafts distinct presence on way to Bengaluru airport

In OOH News By Satarupa Chakraborty - October 06, 2016

The automobile major is building a concrete structure between two panels at an intersection close to Kempegowda International Airport for corporate branding

Amazon India promises"Big Brands, Bigger Deals”

In Campaigns By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

Media 360 Degree implements Edge1 OOH Software

In OOH News By Satarupa Chakraborty - August 23, 2016

Bengaluru based OOH Company, implements Edge1 to power entire OOH sales and operational workflow

Pioneer Outdoor to let out 6 FOBs for advertising in Bengaluru

In OOH News By Satarupa Chakraborty - April 28, 2016

Pioneer Outdoor shared that it plans to let out 6 FOBs in Bengaluru and in talks with various brands to advertise through them.

OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

BBMP floats new tender for construction of street furniture

In OOH News By Satarupa Chakraborty - November 18, 2015

After a gap of many years, BRUHAT bengaluru MAHANAGARA PALIKE (BBMP) has called tender for construction of street furnitures in the city under 4 different packages on DBOOT basis. Major outdoor players such as Prakash Arts, Times OOH, Sign Post are participating in this tender.

BMW flies through aerial outdoor

In Gallery By - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BMW flies through aerial outdoor

In OOH News By Satarupa Chakraborty - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.