The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma...
The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience...
In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic...
Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.
This OOH display option gives the brand a larger-than-life effect.
The outdoor activity attracted more than 1,200 participants in Bengaluru.
The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available...
