YES BANK to amplify new banking campaign with OOH medium

In OOH News By M4G Bureau - August 14, 2018

Introducing their new Green deposit product facility, the brand will promote Savings Account, Current Account and Fixed Deposits through 360 degree campaign

Interactive DOOH heightens consumer engagement

In Digital OOH By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states

SBI promotes healthy life with Green Marathon

In Gallery By M4G Bureau - January 19, 2018

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City

SBI promotes healthy life with Green Marathon

In Campaigns By M4G Bureau - January 19, 2018

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City

Federal Bank banking on Metro for consumer connect

In Gallery By Bhawana Anand - August 24, 2017

Metro trains branded with the poser “Why Settle For Less?"

Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

In OOH News By Satarupa Chakraborty - February 01, 2017

Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns

YES BANK: Banking On Engaging OOH

In Viewpoints By M4G Bureau - October 05, 2015

In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.

Innovations key to OOH success, say bankers

In OOH News By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.