Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

In Digital OOH By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

Australia's APN Outdoor\'s Transit Factor tests new limits for transit media

In Digital OOH By M4G Bureau - April 27, 2017

APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.

oOh!media, APN Outdoor merger likely to be completed in July

In Digital OOH By M4G Bureau - April 20, 2017

The combined entity will become Australia's largest outdoor operator, with more than 50% market share.

Australia's oOh!media, CommBank collaborate to use real client data for campaign

In Digital OOH By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

High-decibel sports events create compelling in-stadia branding opportunities

In OOH News By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.

DOOH spurs Australia OOH growth

In Digital OOH By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

DOOH spurs OOH growth in Australia

In Digital OOH By VJ Media Bureau - October 28, 2016

Australia is reportedly a world leader in digital OOH investment

DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

In Digital OOH By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

Australia's largest digital full motion billboard comes to Melbourne

In OOH News By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.